Beautiful Soul

It's been a pretty depressing winter so far. No snow, not cold enough to properly wrap up in winter warmers and rain. So much rain that I'm dreaming about Spring/Summer already. And just like magic the lovely Nicola at Beautiful Soul drops me an e-mail. The contents of which has had me swooning ever since.

Beautiful Soul London was founded in 2011 after a career change for founder Nicola Woods. The brand is quintessentially British and proud to manufacture in the UK. They have a sustainable and ethical approach to their fabric selection too and have been praised for such efforts with a nomination for The 2012 Sustainable City Awards. As well as sourcing British lace and wool. Equally and more impressively perhaps, they demand zero-wastage, remnant used as covered buttons and so on.

Such attention to ethics and sustainability can all to often see design overlooked. But not in Beautiful Souls case. The enchanting prints make for pieces that can stand their own. Feminine but not girly, these are designed for women. And clearly many women agree with the likes of eco-ladies Livia Firth and Lily Cole rocking the brand.

Bee 4 Blossom is the Notting Hill based brands Spring/Summer 2014 collection. Inspired by blossom and bumblebees the intricate print sit beautifully on dresses and playsuits and this season will adorn separates too. This seasons must have pink will be the backdrop to this print as well as aqua and navy.

Beautiful Soul is available to buy online and boutiques nationally.

What do you think of their new collection?

Andrea x