Lexie Sport is not even a year old yet, but they have had a spectacular first year. Already picked up by House of Fraser to feature in their Pop-up , and mentioned by all the top fitness and fashion magazines including Vogue, ELLE and Women's Health. Clearly, creator Lily Rice, identified something missing in our fitness wear: fashion-forward and functional wear. It's meteoric rise is helped by the vast increase in the fitness fanatic women since London 2012. "Fit not thin" and "strong is the new skinny" are motivators to many women keen to create a sustainable and realistic figure. And the beautifully designed fitness wear is designed with that in mind: Women.
Amazingly Lexie Sport manufactures in the UK. I doubt it's just me, but when you invest in new fitness clothes, I'm super eager to try it out. Whether it be a sports bra or a new top, which is great encouragement to get out there and get moving. I interviewed Lily, to find out a little more about this new and exciting brand and what her fitness much haves and weaknesses are.
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Lexie Sport
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HOW DID LEXIE SPORT START
Lexie is just coming up for it's first birthday, something we are really excited about and was basically born in the summer of sport in 2012. We launched August 13 and it was really the gap in the market for something appealing to wear while doing sport that began the brand. I was fed up of women's sportswear designed by men for 'girls'. Yuck!
HOW DID YOU DECIDE TO MANUFACTURE IN BRITAIN
Our first collection was made abroad but Lexie isn't just about fashion. As a brand we have a set of ethics and beliefs that we feel strongly about so it was important to us that what we put into the world was something we were proud of. Reshoring the manufacturing of the pieces means that from an ethical perspective we are doing the right thing. We know the working conditions are product is produce in, we create jobs in the uk and environmentally our impact is reduced. From a design perspective we can make changes quicker, we can get more involved in the production and ultimately create a better garment. It's win win and we are very proud and excited by it!
WHATS THE BIGGEST CHALLENGE YOU FACE AS A BUSINESS OWNER
Lexie is growing at a phenomenal rate so at the moment the challenge is to keep all the plates spinning and not get to excited when so much exciting stuff is happening!
WHAT IS YOUR DESIGN PROCESS
I'm a bit of a lycra magpie and I'm always pulling pages out of magazines or collecting fabrics ect so I really start with referring to my mood books. I take ideas and feelings to create the direction of the season which informs each collection. Rather than just looking at it commercially I like to have a conceptual theme to each season and tell a story through the garments. Once each piece is sketched up, we create a toile which we test an amend as we feel it needs to be. Our factory will then make our first sample, this again is tested. At this point we either get super excited or go straight back to the drawing board! But if it passes the 'must have' test them we get it into production as quickly as possible so everyone can see it!
WHAT IS YOUR FAVOURITE PIECE FROM YOUR CURRENT OR NEW COLLECTION?
Our newest collection is currently under wraps but I'm already head over heels in love with it! My favourite piece of our current collection is the Diana shorts! So great with my topshop boots as well as my running sneak!
HOW WOULD YOU DESCRIBE LEXIE SPORT
Lexie is the hottest women's sportswear brand, designed by women for women and made in Britain.
WHO IS LEXIE SPORTS DREAM CUSTOMER
Our customers are already the dream! We love to get pics from them and meet them at our pop ups and they are seriously awesome!
WHAT IS LEXIE SPORTS PROUDEST ACHIEVEMENT
We've already won a few awards but I'm always most proud to see the kit on our customers and to hear about the awesome time they had in it!
WHAT ARE YOU LOOKING FORWARD TO THIS SUMMER
Getting out of the office and trying new things! We will be hitting up a few Frame classes and we're forever at Psycle so you'll spot us there!
WHAT IS YOUR FAVOURITE WAY TO WORKOUT
I'm a big bootcamp fan and you can't beat a run to clear your head!
ARE YOU STRICT IN WHAT YOU EAT OR IS THERE ALWAYS ROOM FOR THE ODD INDULGENCE
I don't worry too much, I'm vegetarian and try to eat healthily (although you will always find my with a packet of veggie percy pigs and I'm a sucker for Reese peanut butter cups!) but you need a lot of energy in this industry!
WHAT THE MOST EXCITING THING IN THE FITNESS INDUSTRY AT THE MOMENT
I'm pretty late to the show but Kale chips? Hell yes! And spinning? Love it! Plus Voga (voguing yoga!) is AMAZING!
GIVE ME AN INSPIRATIONAL QUOTE THAT KEEPS YOU MOTIVATED
Done is better than perfect.
Thanks so much to Lily for answering all my questions. I think it's safe to say, we all walk away from this wanting to try VOGA (and a sneaky craving for peanut butter cups)! You can shop all of the Blonde Collection and Icon Collection Online: Lexie Sport.
Andrea x
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